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Okyra · Churn interview overview
Steps completed
4 / 4
Follow-ups used
3
Started
Aug 3, 2026, 03:48 PM
Total duration
1m 39s
Turn 1 · Agent
Thanks for joining. I noticed your team recently stopped using our product. Can you tell me what changed?
Turn 2 · Respondent
We couldn't get everyone on board, so we went back to our old workflow.
Turn 3 · Agent
I'd love to understand that better. What made it difficult to get the team on board?
Turn 4 · Respondent
We still needed part of our old workflow, and switching between tools actually slowed us down instead of making things easier.
Turn 5 · Agent
That's really helpful. Could you walk me through the part of the workflow you couldn't replace?
Summary
The respondent churned because adoption stalled across the team. The product didn't fully replace their existing workflow, and tool-switching created more friction than value. Switching costs and incomplete workflow coverage were the tipping points. …more
Key insights
- 1
Incomplete workflow coverage
Critical steps still lived in the old tool, so the team never fully switched.
- 2
Tool-switching friction
Context switching between systems slowed the team down instead of speeding them up.
- 3
Team-wide adoption failed
Without full team buy-in, individuals defaulted back to the familiar workflow.
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